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Pete Swain
Live with Pete Swain
The 4 Hour Build · Chief of Staff

Win back your time — with an agentic Chief of Staff.

We help entrepreneurs use agentic AI to win back their time. You send us three simple fields — we build the whole thing for you. No code, no setup, no wrestling with tools. You walk out with your own AI Chief of Staff handling the email, the calendar and the busywork.

Send 3 fields · we build it
Live build Sat 27–Sun 28 June
You walk out with it running
— d — h — m to go
Reserve my seat — $1,497 $997 →
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Chris Hunsicker
★★★★★ "In six months I grew my revenue by 200% — Pete's programs transformed my business." Chris Hunsicker · President, Hunsicker Coaching International
Secure checkout via Stripe 256-bit SSL encrypted Money-back guarantee · see below
The shift nobody else is teaching

Most people use AI reactively. Your AI Chief of Staff runs proactively.

Reactive AI waits for a prompt. You type, it answers. Useful, but bounded by how often you remember to ask.

Proactive AI does the work before you ask. It watches your inbox, your calendar, your inputs — and surfaces what matters next. It drafts the reply you haven't started. It prepares the brief for the meeting you forgot is in 20 minutes. It catches the thing you missed.

By the end of the weekend, you'll have

Your own Hermes Chief of Staff.

Momentum and Abundance give you more opportunity. Chief of Staff gives you the time to take it. Not a template. A real, running assistant — built around your specific business.

What's working for you by Sunday

Hermes, configured as your Chief of Staff.

Connected to your essential systems. Loaded with the context it needs to act on your behalf. Handling the email, the calendar and the busywork — in the background, while you do the work only you can do. You stop using AI. You start getting AI to work for you — giving you back hours every week.

How it works

You send 3 fields. We build the rest.

You don't wrestle with tools or write a line of code. You hand us three simple fields, we build your Chief of Staff for you — then we spend the weekend making it powerful.

Step 1 · The moment you enrol

Send us 3 simple fields

Your Anthropic key, your Telegram bot token, and your Telegram user ID. We walk you through generating each one — about ten minutes of copy-paste. That's everything we need from you.

No code. No setup. Just three fields.
Step 2 · Before the weekend

We build it for you

We do all the technical work — hosting, wiring, connections, deployment — and hand you back a working agentic Chief of Staff. Stuck getting your keys? The optional Friday clinic sorts it with you.

Done for you · optional clinic Fri 26 June, 4pm ET.
Part 2 · Live event · Sat 27 June

Build out its capabilities · Day 1

Two hours live with Pete. Not setup — substance. We expand what your Chief of Staff can do around your specific business and the real work that eats your week.

Saturday 27 June · 2 hours live.
Part 2 · Live event · Sun 28 June

Make it yours + go live · Day 2

Two more hours. More capabilities, real-world test runs against your actual day, and live Q&A. You walk out with your agentic Chief of Staff working across your business.

Sunday 28 June · 2 hours live · you walk out with it running.
Who's running the build
Pete Swain

Pete Swain. Day 2 of ChatGPT — and every day since.

3+ years running the longest-standing AI coaching community on the planet. 2,800+ founders through PSI. 1,400+ digital projects retained by Apple, Google, and Microsoft. Hermes is what he runs his own business on. Now he's building yours, live, over a weekend.

30
years building businesses
2,800+
founders through PSI
75
seats remaining
4
hours to build yours
Is this you?

Built for the founder who is the bottleneck.

Who this is for
  • →Entrepreneurs, founders and solo professionals who are the bottleneck in their own business
  • →You're still the bottleneck — simple processes that could be handled for you still chew up your life
  • →You don't need to be technical — if you can use email, you're ready. We do the building
Who this is not for
  • ✕Non-entrepreneurs, or personal / consumer use — this isn't for the personal-productivity space
  • ✕Anyone looking for a generic AI course rather than a Chief of Staff built around their business
  • ✕People who won't send us their 3 fields — we can't build it for you without them
The seat

One weekend. A Chief of Staff for life.

The 4 Hour Build

Your AI Chief of Staff.

$1,497 $997one-time
One simple price. Send 3 fields, we build it for you, plus the live weekend with Pete. You walk out with it running.
Reserve my seat — $1,497 $997 →
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Stop using AI.
Start getting AI to work for you.
AI Agents aren't hard.
You just need the right guide.
Sat 27–Sun 28 June
2 hours live each day.
By Sunday night
Your AI runs ahead of you.
3 fields
Send them — we build the whole thing for you
30-day money-back
100% no-quibble refund · standard on every product.
After checkout · optional upgrade

VIP — the recordings, yours to keep

When you check out, you'll have the option to add VIP: the recordings of every session (yours to keep) plus a 30-minute small-group pre-event call with Pete. +$147. Limited to 20 people.

  • →Recordings of every session — yours to keep
  • →30-min small-group pre-event call with Pete
  • →Limited to 20 people · offered right after checkout

Want to go further? At the event you'll be offered the 4-week Org Chart Takeover — turn your Chief of Staff into a full agentic org chart, function by function. $2,497 (from $3,497). Optional, for those who want it.

Straight answers

What you're already wondering.

What is Hermes?
Hermes is Pete's agentic AI assistant framework. Instead of waiting for you to ask, it watches your inputs, prepares your day, drafts your replies, and handles the busywork. The Chief of Staff build is the first Hermes configuration we ship — built around your specific business.
How is the program structured?
Simple. The moment you enrol, we ask you for three simple fields — your Anthropic key, your Telegram bot token, and your Telegram user ID (we walk you through each). We build your Chief of Staff for you — all the technical work done. Then on Saturday 27 and Sunday 28 June you're live with Pete, two hours each day, building out its capabilities around your business. An optional Friday clinic (4pm ET) is there if you get stuck getting your fields.
What will I walk out with?
Your own agentic Chief of Staff, built for you and working around your specific business — handling the email, the calendar and the busywork, and giving you back hours every week. You don't do the technical build; we do. The live weekend is spent making it powerful.
What's the difference between Standard and VIP?
Standard ($997) gets you the done-for-you build, the Friday clinic, and the live weekend with Pete. VIP ($147) adds the recordings — yours to keep — plus a 30-minute small-group pre-event call with Pete. VIP is limited to 20 people and is offered right after you check out.
Do I need to be technical?
No. If you can use email, you're ready. You send us three simple fields — we walk you through generating each — and we do all the technical work for you. The optional Friday clinic (4pm ET) catches anything you're stuck on.
Done for you · live weekend build

Stop using AI. Get one running for you.

Send 3 simple fields · we build your Chief of Staff for you · optional Friday clinic 4pm ET · live build Sat 27–Sun 28 June with Pete · you walk out with it working for your business. $997 — one simple price. Add VIP after checkout for the recordings + a small-group call, $147.

Our world famous guarantee

30 days, no quibble, 100% back.

Send your fields, show up to the weekend, and if it isn't for you — a full, no-quibble refund within 30 days. No hoops. The same guarantee that backs every Peter Swain product.

Not technical?

If you can use email, you're ready.

You send three simple fields and we do all the technical work for you — the optional Friday clinic catches anything you're stuck on.

Worried about the time?

We do the heavy lifting.

You send three fields — we build the whole thing. The live weekend is just two hours a day, spent making it powerful.

Will this work for my business?

It's built around yours.

The whole weekend is use cases and personalisation — Pete builds your Chief of Staff around your specific business, live.

Reserve my seat — $1,497 $997 →
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