Live with Pete Swain

The 4 Hour Build · The Money Maker

What if you had an always-on employee whose only job is to make you money?

Meet The Money Maker. The moment you enrol, we send you the step-by-step walkthrough — follow it click by click (no code, no dev team, no wrestling with tools) and it's running before the first live session. You walk out with an AI employee that hunts leads while you sleep, emails them, follows up relentlessly, resurrects the deals rotting in your inbox, and polices your calendar so the money actions actually happen. It doesn't take holidays. It doesn't get sick. It doesn't ask for a raise. It just makes you money.

Step-by-step walkthrough · yours the moment you enrol

Live sessions Fri 7 & Mon 10 August

You walk out with it hunting

— d — h — m to go

Turn on my Money Maker — $1,497 $997 →

25 / 100 taken

★★★★★ "In six months I grew my revenue by 200% — Pete's programs transformed my business." Chris Hunsicker · President, Hunsicker Coaching International

Secure checkout via Stripe 256-bit SSL encrypted Money-back guarantee · see below

The shift nobody else is teaching

Everyone else's AI answers questions. The Money Maker chases money.

Reactive AI waits for a prompt. You type, it answers. Cute. Worth precisely $0 while you're asleep.

The Money Maker works before you ask. At 3am it's finding leads and writing the outreach. At 7am it's flagging the deal you dropped two weeks ago and asking you one question: "what's the follow-up?" On Sunday it's reviewing your week and making damn sure the money-making actions are on the calendar — and that they happen. That's not a chatbot. That's headcount.

By the end of the two sessions, you'll have

Your own Hermes Money Maker.

Momentum and Abundance give you more opportunity. The Money Maker turns opportunity into revenue — around the clock. Not a template. A real, running employee — built around your specific business, your offer, your pipeline.

What's working for you by Sunday

Hermes, configured as your Money Maker.

Connected to your essential systems. Loaded with your offer, your ICA and your pipeline. Working the three money jobs in the background while you do the work only you can do: leads hunted while you sleep · dropped deals resurrected · your calendar policed for profit.

The three money jobs

Three jobs. One KPI: money.

Job 1 · while you sleep

It hunts while you sleep.

Finds leads that fit your ICA, writes the outreach in your voice, sends it, and follows up — again and again — until humans answer. You wake up to warm replies, not a to-do list.

Job 2 · out of the graveyard

It resurrects dead deals.

Trawls your inbox for the threads you let slip — the proposal that went quiet, the "let me think about it" from March — and puts them back in front of you with one question: "what's the follow-up?" Then it sends it.

Job 3 · every single week

It polices your calendar.

Every week it reviews what's booked, what got skipped, and what actually moves revenue — then makes sure the money actions get scheduled and get done. Your calendar stops being a diary and starts being a P&L.

How it works

We send the walkthrough. You follow the clicks. It starts hunting.

No code. No dev team. The moment you enrol, the step-by-step walkthrough lands in your inbox — most people are up and running the same day. Get stuck anywhere? The drop-in session sorts it with you.

Step 1 · The moment you enrol

Your walkthrough lands in your inbox

A click-by-click, screenshot-by-screenshot guide to switching on your Money Maker. If you can use email, you can follow it. Most people are done inside an afternoon.

No code. No dev team. Just follow the clicks.

Step 2 · Drop-in session

Stuck? We unstick you.

Optional drop-in session Thu 6 August — bring whatever step you're stuck on and we sort it together, live. Nobody gets left behind.

Optional · live help on both days.

Part 2 · Live event · Fri 7 August

Point it at your pipeline · Day 1

Two hours live with Pete. Not setup — substance. We point your Money Maker at your offer, your leads and the deals sitting untouched in your inbox, and turn up its firepower.

Friday 7 August · main stage 1–3pm ET (VIP: 12:15–12:45pm ET).

Part 2 · Live event · Mon 10 August

Make it yours + let it loose · Day 2

Two more hours. More firepower, real-world test runs against your actual pipeline, and live Q&A. You walk out with your Money Maker hunting across your business.

Monday 10 August · main stage 1–3pm ET (VIP: 12:15–12:45pm ET) · you walk out with it hunting.

Who's running the build

Pete Swain. Day 2 of ChatGPT — and every day since.

3+ years running the longest-standing AI coaching community on the planet. 2,800+ founders through PSI. 1,400+ digital projects retained by Apple, Google, and Microsoft. Hermes is what he runs his own business on. Now he's building your Money Maker, live, across two sessions.

years building businesses

2,800+

founders through PSI

seats remaining

hours to build yours

Is this you?

Built for the founder sitting on money they haven't collected.

Who this is for

→Founders with leads nobody has emailed, proposals nobody has chased, and follow-ups dying in the inbox
→You're the bottleneck — deals stall because everything routes through you and there aren't enough hours
→You don't need to be technical — if you can use email, you're ready. We do the building

Who this is not for

✕Non-entrepreneurs, or personal / consumer use — this isn't for the personal-productivity space
✕Anyone looking for a generic AI course rather than a Money Maker built around their business
✕People who won't follow a step-by-step walkthrough — we can hold your hand, but you have to click the clicks

The seat

Two live sessions. An employee for life.

The 4 Hour Build

The Money Maker.

$1,497 $997one-time

One simple price. The step-by-step walkthrough lands the moment you enrol, drop-in session catches you if you're stuck, plus two live sessions with Pete pointing your Money Maker at your pipeline. You walk out with it hunting.

Turn on my Money Maker — $1,497 $997 →

25 / 100 taken

Stop using AI.

Put one on payroll.

AI Agents aren't hard.

You just need the right guide.

Fri 7 & Mon 10 August

2 hours live each day.

By Sunday night

It's already hunting.

Step-by-step walkthrough

Lands in your inbox the moment you enrol

30-day money-back

100% no-quibble refund · standard on every product.

After checkout · optional upgrade

VIP — the recordings, yours to keep

When you check out, you'll have the option to add VIP: the recordings of every session (yours to keep) plus a 30-minute VIP session with Pete, 12:15–12:45pm ET, right before the main stage on each event day. +$147.

→Recordings of every session — yours to keep
→30-min VIP session with Pete, 12:15–12:45pm ET before each main stage
→Offered right after checkout

Want to go further? At the event you'll be offered the 4-week Org Chart Takeover — turn your Money Maker into a full agentic org chart, a whole payroll that doesn't take salaries — function by function. $1,997 (or 2 payments of $1,200). Optional, for those who want it.

Straight answers

What you're already wondering.

What is Hermes?

Hermes is Pete's agentic AI assistant framework. Instead of waiting for you to ask, it watches your inputs, prepares your day, drafts your replies, and handles the busywork. The Money Maker is the first Hermes configuration we ship — Hermes with one job: revenue, built around your specific business.

How is the program structured?

Simple. The moment you enrol, your step-by-step walkthrough lands in your inbox — follow it click by click (no code) and your Money Maker is running, usually the same day. Optional drop-in session (Thu 6 August) catches anything you're stuck on. Then on Friday 7 and Monday 10 August you're live with Pete, main stage 1–3pm ET each day, pointing it at your pipeline and turning up its firepower.

What will I walk out with?

Your own Money Maker, running and pointed at your pipeline — hunting leads while you sleep, resurrecting dropped deals, and policing your calendar for profit. The walkthrough gets it switched on; the two live sessions are spent turning up its firepower.

What's the difference between Standard and VIP?

Standard ($997) gets you the step-by-step walkthrough, the drop-in session, and the two live sessions with Pete. VIP ($147) adds the recordings — yours to keep — plus a 30-minute VIP session with Pete, 12:15–12:45pm ET, right before the main stage on each event day. VIP is offered right after you check out.

Do I need to be technical?

No. If you can use email, you can follow the walkthrough — it's click-by-click with screenshots, and the optional drop-in session (Thu 6 August) catches anything you're stuck on.

Walkthrough on enrolment · live build

Stop using AI. Put one on payroll.

Step-by-step walkthrough the moment you enrol · optional drop-in Thu 6 Aug · live sessions Fri 7 & Mon 10 Aug, main stage 1–3pm ET with Pete · you walk out with it hunting across your business. $997 — one-time. It's the last hire you'll make that never asks for a raise.

Our world famous guarantee

30 days, no quibble, 100% back. The Money Maker earns its keep or you don't pay.

Follow the walkthrough, show up to the sessions, and if it isn't for you — a full, no-quibble refund within 30 days. No hoops. The same guarantee that backs every Peter Swain product.

Not technical?

If you can use email, you're ready.

The walkthrough is click-by-click with screenshots, and the drop-in session catches anything you're stuck on.

Worried about the time?

An afternoon, then two hours a day.

The walkthrough takes most people an afternoon, and each live session is just two hours, spent making it lethal.

Will this work for my business?

It's built around yours.

Both live sessions are use cases and personalisation — Pete points The Money Maker at your offer, your leads and your calendar, live.

Turn on my Money Maker — $1,497 $997 →

25 / 100 taken

The Money Maker is software + live implementation. It does the outreach; your offer does the selling. No income guarantees — results depend on your business.