Free live training · Fri July 31 · 3pm ET

Stop working with AI. Start getting AI to do the work for you.

Free 60-minute live training with Pete — Friday July 31 at 3pm ET. The 6 Levels of AI, the shift most operators miss, and a working Chief of Staff built live on screen in under 20 minutes.

Free · Live · Fri July 31 · 3pm ET

Training starts in—

The promise

When you leave this training, you'll know exactly how an agentic Chief of Staff works — and how we build yours for you.

No theory dump. No "watch me do something you could never repeat." You'll see one built live, get the 6-level map, and see the simple way it happens: you send four fields, we build the whole thing for you.

Here's what we'll cover.

The 6 Levels of AI — the diagnostic for where 95% of operators are stuck and why "better prompts" never moves them up.

The shift from working with AI to getting AI to do the work for you — the 30-second mental model that flips the operating system.

A live build, on screen, end-to-end — Pete builds a working Chief-of-Staff skill in under 20 minutes. No code. No dev team.

How the build works — you don't build it. You send four simple fields, we build your Chief of Staff for you, and in two live sessions we make it powerful.

Live Q&A — bring your real questions. Real answers, on the call.

Drop your details and I'll send you the join link plus a calendar invite so you don't miss it.

Who this is for

For operators who are done fiddling with AI.

Founders, consultants and operators who know AI should be saving them hours a week — but it isn't yet.
People who've tried the prompts, bought the courses, and still feel one step behind everyone else.
Anyone non-technical who wants a real, working assistant — no code, no dev team, no jargon.
Operators who want a working agent in hand — not another "someday" tutorial.

Your host

Pete Swain

Day 2 of ChatGPT — and every day since. Pete runs one of the longest-standing AI coaching communities on the planet: 2,800+ founders through PSI, and 1,400+ projects delivered over 30 years for the likes of Apple, Google and Microsoft. Hermes is the assistant framework he runs his own business on — and exactly what he'll show you how to build, live.

2,800+founders coached

30 yrsbuilding businesses

60 minlive · no fluff

What attendees say

Don't take my word for it.

I'd watched a dozen AI webinars and built nothing. This was the first time it actually clicked — and the best part, I didn't have to build it myself. They did.

SK Sarah K.Agency owner

Pete doesn't do theory. He built one live, then his team built mine for me — I just sent four fields. Genuinely the most useful 60 minutes I've spent this year.

MT Marcus T.SaaS founder

I'm not technical at all and I was terrified I'd get lost. I didn't. Everything was step by step, and I walked away with something real instead of more notes I'd never use.

PR Priya R.Independent consultant

The "6 Levels of AI" framework alone reframed how I think about all of this. I came for that and the live build on top was the part I didn't expect to be so good.

JO James O.Business coach

I registered half-expecting a 60-minute pitch. Instead I left with a Chief of Staff handling my inbox within days. Can't recommend showing up live enough.

EV Elena V.Operations lead

Questions

Before you register.

Is it really free?

Yes — 100% free. No card, no catch. Register, show up live, and bring a notepad.

Do I need to be technical?

No. If you can use email, you can follow along. No code, no dev team, no setup headaches — Pete points you to the (free) tools at the start and builds from zero.

Do I have to build it myself?

No — that's the whole point. On the paid build you send four simple fields and we build your Chief of Staff for you, then across two live sessions we make it powerful around your business. The free training is where you see exactly how it all works.

How long is it?

About 60 minutes live, plus a live Q&A at the end. Come with your real questions — that's where a lot of the value lands.

Will there be a replay?

This is a live build, and the magic is in doing it alongside Pete in real time — plus the live-only Q&A. Register and show up live to get the most out of it.

What do I need to have ready?

Just yourself, a laptop, and 60 focused minutes. Everything else we cover on the call.

Friday July 31 · 3pm ET

Save your seat — it's free.

60 minutes, live with Pete. See exactly how an agentic Chief of Staff works — and how we build yours for you. Seats are limited and it's live-only — grab yours now.

Free · Live · Fri July 31 · 3pm ET