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Pete Swain
Live with Pete Swain
The 4 Hour Build · Chief of Staff

Four hours. From reactive AI to an AI Chief of Staff.

One live buildout. By 7pm Eastern on May 29 you'll have your own AI Chief of Staff up and running — watching your inputs, drafting your replies, surfacing what matters next.

Friday, May 29
3–7pm ET · live online
You leave with it running
— d — h — m to go
Reserve my seat — $1,497 $997 →
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Chris Hunsicker
★★★★★ "In six months I grew my revenue by 200% — Pete's programs transformed my business." Chris Hunsicker · President, Hunsicker Coaching International
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The shift nobody else is teaching

Most people use AI reactively. Your AI Chief of Staff runs proactively.

Reactive AI waits for a prompt. You type, it answers. Useful, but bounded by how often you remember to ask.

Proactive AI does the work before you ask. It watches your inbox, your calendar, your inputs — and surfaces what matters next. It drafts the reply you haven't started. It prepares the brief for the meeting you forgot is in 20 minutes. It catches the thing you missed.

By 7pm Eastern, you'll have

Your own Hermes Chief of Staff.

Not a template. Not a "here's what we'd build if we had time." A real, running, configured assistant — yours, in your business, before the call ends.

What's running on your machine by 7pm

Hermes, configured as your Chief of Staff.

Connected to your essential systems. Loaded with the context it needs to act on your behalf. Drafting, summarising, surfacing, preparing — in the background, while you do the work only you can do. You stop using AI. You start being run by it — in the best possible way.

The 4 hours — one hour each

Live with Pete. Building, not lecturing.

Hour 01 · 3–4pm ET

Foundations + your Hermes stack

Set up your Hermes environment. Understand what makes an assistant proactive vs reactive. Define your Chief of Staff's job description — the thing that decides every behaviour afterwards.

You leave Hour 01 with the framework + a working Hermes shell.
Hour 02 · 4–5pm ET

Context engineering

Load the right context, in the right order, so your assistant actually knows you. The shift Pete teaches that turns "AI assistant" from generic helper into your Chief of Staff.

You leave Hour 02 with your context loaded + your assistant responding in your voice.
Hour 03 · 5–6pm ET

Connectors + the proactive trigger

Wire Hermes to the systems it needs to watch — email, calendar, docs, the inputs that drive your day. Set the proactive triggers that make it surface things before you ask.

You leave Hour 03 with connectors live + first proactive surfacing working.
Hour 04 · 6–7pm ET

Deploy + Q&A

Final configuration. Real-world test runs against your actual day. Live Q&A. Everyone leaves with their Hermes Chief of Staff running — not "configured to set up later." Running.

You leave Hour 04 with your Chief of Staff live + a personal playbook for the next 30 days.
Who's running the build
Pete Swain

Pete Swain. Day 2 of ChatGPT — and every day since.

3+ years running the longest-standing AI coaching community on the planet. 2,800+ founders through PSI. 1,400+ digital projects retained by Apple, Google, and Microsoft. Hermes is what he runs his own business on. Now he's building yours, live, in four hours.

30
years building businesses
2,800+
founders through PSI
75
seats remaining
4
hours to build yours
The seat

One afternoon. A Chief of Staff for life.

The 4 Hour Build

Your AI Chief of Staff.

$1,497 $997one-time
One afternoon. Live with Pete. You leave with it running.
Reserve my seat — $1,497 $997 →
25 / 100 taken
Stop using AI.
Start getting AI to work for you.
AI Agents aren't hard.
You just need the right guide.
Friday May 29
3–7pm ET, live.
By 7pm Friday
Your AI runs ahead of you.
75 / 100
25 taken · doors close Friday
Recording + playbook
Inbox within 24h · yours for 30 days.
After checkout · one click

Power Up — add Pete's top 20 AI skills

When you check out, you'll have the option to add the Power Up: Pete's top 20 production-tested AI skills pre-installed into your Chief of Staff. One click. Same card. +$500. Optional.

  • →Pre-loaded into your Chief of Staff before Hour 01
  • →Ready to use the moment your assistant comes online
  • →Skill update pack — new + revised as Pete ships them
Straight answers

What you're already wondering.

What is Hermes?
Hermes is Pete's proactive AI assistant framework. Instead of waiting for you to ask, it watches your inputs, prepares your day, drafts your replies, and surfaces what matters next. The Chief of Staff build is the first Hermes configuration we ship — yours, live, in four hours.
What will I actually have by 7pm on May 29?
Your own Hermes Chief of Staff — configured, connected, and running. Not a template you'll set up later. Live, working AI in your business, before the call ends.
What's the difference between Standard and the Power Up?
Standard ($997) gets you the live 4-hour build, your Hermes Chief of Staff up and running, and the recording. After you check out, you'll have the option to add the Power Up — Pete's top 20 AI skills installed into your assistant. One click, same card, $500 more.
Is there a replay if I can't make it live?
Yes — every minute is recorded and available within 24 hours. But this is a live build. The people who show up live actually leave with the thing working. Showing up to the replay later means doing the build yourself with the recording as a guide.
Do I need to know anything about AI before joining?
No. You need a working laptop, a Claude/ChatGPT account (we'll send specifics in the welcome pack), and four uninterrupted hours. We start from zero on the build itself.
One afternoon · live build

Stop using AI. Get one running for you.

Friday May 29 · 3–7pm ET · live with Pete · you leave with your AI Chief of Staff actually working. $997 — Power Up to add Pete's top 20 skills, $500 more, one click after checkout.

Our world famous guarantee

Show up Friday and do the work.

If your AI Chief of Staff isn't running by 7pm ET — full refund, and Pete will personally build yours with you. Free. That's the deal.

Not technical?

We start at zero.

Most attendees have never built an AI agent. By 7pm Friday, you will have.

Can't make it live?

Recording lands in 24h.

Plus the 30-day playbook so you can rebuild it any time.

Will this work for my business?

It's built around yours.

Pete walks each attendee through their own Chief of Staff configuration, live.

Reserve my seat — $1,497 $997 →
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