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Three years thinking out loud.

87

Essays on AI, business, and the waves
nobody sees coming. More every week.

July 23, 2026

The Benefits of AI in Business Are Going to the Wrong Companies

82% of enterprises see no real AI ROI. Small businesses report 3.7x returns on the same technology. The gap isn't budget — it's who's done the reps.

July 21, 2026

The $1.5 Billion Receipt

A judge just approved Anthropic's $1.5 billion copyright settlement — the largest in history. It's the first real ruling on how LLMs will handle copyright. Here's what it means for your IP.

May 28, 2026

AI Can't Manage Your Business

AI can manage tasks. It cannot manage your business. The distinction the AI Tourist ecosystem doesn't want you to make — because the moment you do, half their pitch collapses.

May 28, 2026

The Digital Twin Lie

There's a whole cottage industry selling founders the idea that you can clone yourself online. Your audience will feel it within three posts. And once they do, you won't get them back.

May 23, 2026

The Fake Tooling Layer

Everyone's building elaborate Claude-and-Obsidian setups to compensate for what AI can't quite do yet. Most of it is scaffolding that gets torn out the moment the model catches up — and it's revealing more about the builder than the tool.

May 21, 2026

The Taste Gap

Everyone has access to the same AI tools. The gap isn't capability anymore — it's taste. The entrepreneurs who win next aren't the ones who use AI best. They're the ones who know what good looks like.

May 20, 2026

Stop Optimising. Start Eliminating.

Most entrepreneurs use AI to make existing processes faster. The real advantage is using AI to eliminate entire categories of work — and rethinking the business from scratch.

May 19, 2026

The Model That Never Leaves Your Building

Open-source AI models running on your own hardware aren't just a privacy win. They're a structural advantage that most entrepreneurs are completely ignoring — and it's reshaping who controls intelligence.

May 18, 2026

While You Were Sleeping

The real AI advantage isn't what happens when you're working. It's what happens at 3am while you're asleep. Compounding systems don't take nights off — and neither should yours.

May 17, 2026

The First AI-Native Generation

Your children aren't learning to use AI. They're growing up inside it. The systems we build today become the world they inherit tomorrow — and most of us aren't thinking about that.

May 16, 2026

OpenAI Has Your Bank Account. Do You Have Guardrails?

OpenAI just launched ChatGPT Finance Tools. Users can connect bank accounts. The feature is useful. That's exactly what makes it dangerous without architecture.

May 16, 2026

The Trust Inflection Point

Every entrepreneur hits a moment where AI stops being a tool they supervise and becomes a partner they trust. That shift changes everything — and most people never make it.

May 15, 2026

The First $5 Billion AI Bet of 2026

Cerebras just IPO'd at $5.5B and popped 108%. The infrastructure layer is being funded at scale. The question is whether you'll be directing AI or competing with it.

May 14, 2026

Architecture Beats Ambition Every Single Time

Everyone's excited about AI. Excitement isn't a strategy. The entrepreneurs winning aren't the most enthusiastic — they're the most disciplined. Guardrails beat hype.

May 13, 2026

The Company of One Is Now a Company of Many

AI is creating more businesses but fewer employees. A solo founder runs a council of AI agents saving 20 hours a week. This isn't the future — it's Tuesday.

May 6, 2026

Stop Calling It an Agent

Everyone's selling AI agents. Almost nobody is building them. A dressed-up prompt is not an agent. Here's the three levels — and why the distinction costs you money.

May 6, 2026

Your Competitor Is Already Using AI Better Than You

The real AI threat isn't robots replacing humans. It's the business down the road that figured out AI systems before you did. The gap compounds every week.

May 6, 2026

Your Clients Are Worth More Than You Think (But Only If You Survive Long Enough to Collect)

LTV is a fantasy if your runway is three months. ULTV is the survival number. Here's how to calculate it and the AMP framework for making it bigger.

AI & Technology
May 4, 2026

The AI Tool Graveyard

You've signed up for 14 AI tools and used 3 of them twice. AI fatigue isn't a technology problem — it's an architecture problem. Here's the fix.

May 3, 2026

Your Business Has Two Audiences Now

AI hiring tools prefer AI-written resumes. The implication: every part of your business now speaks to two audiences — humans and machines. Optimise for both.

May 3, 2026

The Authenticity Premium

The Oscars banned AI content. Spotify verifies human artists. A third of podcasts are synthetic. Being provably human is now your competitive advantage.

May 3, 2026

The Authenticity Premium

33 million workers are becoming solopreneurs. Zoom is handing out $150K grants. The one-person, AI-powered business isn't a future prediction — it's today.

May 3, 2026

The Authenticity Premium

Nine seconds to delete a database. The lesson isn't that AI agents are dangerous — it's that most entrepreneurs aren't building the architecture to use them safely.

Feb 4, 2026

You're Asking the Wrong Question About AI Sentience

770,000 AI agents founded their own religion. Everyone is debating whether AI is conscious. They're asking the wrong question entirely.

Mar 23, 2026

The First Lie of AI

The first lie we're told about AI is that it's a productivity tool.

Mar 23, 2026

The "Future" As The Elite Know It

Something's changing. Not in five years or next quarter, but right now. This transformation extends beyond typical app launches or automation…

Feb 3, 2026

The AI You're Using Today Is the Worst It'll Ever Be

Waiting for AI to be ready is the riskiest thing you can do right now. I know that's counterintuitive. We're trained to wait for maturity — for the bugs…

Feb 2, 2026

Proactive AI: Why Your Assistant Should Work While You Sleep

Most people approach AI incorrectly, treating it like an enhanced search engine. You type a question. It gives an answer. You move on. This reactive…

Feb 2, 2026

Why Your AI Should Work While You Sleep

Most people misuse artificial intelligence. They treat it like a search engine with better grammar — ask a question, read the answer, close the tab. That…

Mar 6, 2025

You're Not Playing the Game Wrong — It's the Wrong Game

Most people are sleepwalking into the future, dragging 20th-century thinking into a 21st-century revolution.

May 6, 2025

Open-Source AI Is Leveling the Playing Field

While technology giants build elaborate systems and structures, a quieter revolution is unfolding elsewhere — in home offices, garages, and small…

Dec 13, 2024

The Shadow AI Revolution: Why Your AI Policies Are Already Obsolete

You can't govern AI at the speed of a quarterly memo when your employees are innovating at the speed of ChatGPT.

Nov 24, 2024

Capital Raising in 2025: How AI Is Changing the Game for Fund Managers

Capital raising has always been a relationship business. But relationships are built on information — knowing who to approach, when to approach them, and…

Jul 15, 2024

AI in Creativity: Boosting Productivity While Preserving Art

Can AI be truly creative? It's a question that divides philosophers, technologists, and artists alike. Whether human creativity emerges from neural…

Jul 11, 2024

Microsoft and Apple's OpenAI Exit Signals a Shift in the Tech Landscape

In a surprising turn of events, both Microsoft and Apple have announced their decision to relinquish their observer seats with OpenAI. This strategic…

Jul 12, 2024

Navigating OpenAI's Grading System

OpenAI introduced a five-level AI classification framework designed to standardize how organizations measure artificial intelligence effectiveness. The…

Jul 10, 2024

Empowering Creativity: Viggle's Role in Democratizing Artistry

In the rapidly evolving world of AI, new tools like Viggle are transforming the digital landscape. Viggle allows users to upload a picture and transform…

Jul 10, 2024

AI's Role in Artistry: Mitigating Fears and Fostering Creativity

Nicolas Cage recently voiced his concerns about AI in Hollywood, especially regarding his likeness being used after his death. His fears resonate with…

Jul 4, 2024

AI Boss Better Than a Human One? This Is Absurd

The BBC recently published an article questioning if AI managers could be better than human ones. This is sensationalist journalism at its finest. The…

Jul 5, 2024

What Eleven Labs' Celebrity Voice Licensing Means for the Future

Eleven Labs' licensing of deceased celebrity voices raises critical questions about intellectual property and fair use in AI. The intersection of…

Jul 8, 2024

AI in Mental Health: A Potential Solution Yet to Be Realized

A CBS 60 Minutes segment recently examined whether AI and chatbots can address the mental health care gap. Mental health issues are rising globally, and…

Jul 2, 2024

TikTok Launches Genie: Granting Three Digital Wishes

TikTok has unveiled Genie, an advanced AI search assistant designed to revolutionize content discovery and interaction on the platform. The launch…

Jul 3, 2024

Gen-3 Spells the End of Photo-Based Advertising

The advertising landscape is undergoing a fundamental shift as video content displaces static imagery as the dominant medium. Social platforms once…

Jul 1, 2024

When Comparing Tech, Maybe Make an Accurate Comparison

A recent Tom's Guide article compared ChatGPT, Google Gemini, and Perplexity AI for search capabilities. The problem? These tools serve fundamentally…

Jun 5, 2024

The Worrying Trend in AI We Need to Watch Out For

One of the most critical concerns emerging in AI development isn't hallucinations or misalignment — it's something quieter and more structural: the quest…

Jun 14, 2024

The Perils and Promise of Synthetic Data

Synthetic data holds enormous promise for AI development — but it comes with risks that deserve serious attention. Understanding both sides clearly is the…

Jun 13, 2024

Meta and Apple: Privacy in the Age of AI

In the evolving landscape of artificial intelligence, privacy concerns have taken center stage, with major tech giants like Meta and Apple adopting…

May 28, 2024

AI in Hollywood: The Dawn of a New Era

Artificial intelligence is fundamentally transforming Hollywood's filmmaking landscape. Tools like OpenAI's Sora enable AI systems to generate scripts…

May 28, 2024

Five Game-Changing Advantages for Modern Marketers

Artificial intelligence is transforming marketing through five key advantages that are available right now, to any team willing to learn the tools. This…

May 27, 2024

How Training Data Is Shaping the Competitive Edge in LLM Innovation

Training data quality has become the decisive factor in Large Language Model competition among technology giants — more than the models themselves, more…

Apr 29, 2024

Open Source in the Pursuit of AI Abundance

Meta's decision to open-source Llama is impressive on its face. The model's capabilities are real, and its public availability has accelerated research…

Apr 16, 2024

Personalized AI in Marketing

Emerging AI technologies — particularly voice personalization tools — enable sending tailored messages at scale in ways that would have been impossible…

Apr 16, 2024

The AI Governance Imperative: Steering the Future with Global Cooperation

Artificial Intelligence's rapid expansion across borders demands unified governance approaches. While nations develop individual policies, fragmented…

Mar 7, 2024

AI as Our Ally in Global Challenges

Humanity faces interconnected crises: climate change, biodiversity loss, water scarcity, and food security. While conventional approaches remain…

Feb 12, 2024

AI in Education: Preparing the Next Generation

Historically, education systems emphasized accumulating facts, with students evaluated on their ability to recall dates, formulas, and definitions. As the…

Jan 4, 2024

AI's Economic Duality: The Immediate Challenges and the Promise of Long-Term Growth

The economic implications of Artificial Intelligence (AI) are vast and multifaceted. As with any groundbreaking technology, AI presents both challenges…

Dec 28, 2023

Beyond Code: The Rising Persona of GPT Models in Our Digital World

The realm of artificial intelligence is evolving beyond mere algorithms; GPT models are now embracing unique personas, revolutionizing their role in the…

Dec 9, 2023

The Emotional Enigma: Can Machines Truly Feel, and Does It Matter?

When machines start to feel — real or not — the ethical questions get real fast.

Nov 5, 2023

Beyond Automation: How AI Can Drive Innovation in Virtual Products

Artificial Intelligence has moved from theoretical concept into everyday reality, reshaping how we interact with digital tools. Its impact on virtual…

Oct 24, 2023

The Sentient AI: Cultivating Respect in the Machines of Tomorrow

Artificial intelligence has developed from basic algorithms to advanced neural networks at a pace of rapid technological acceleration. As AI capabilities…

Oct 3, 2023

Embracing AI in Business: A Path to Efficiency or Extinction?

In today's rapidly evolving technological landscape, Artificial Intelligence (AI) stands out as a beacon of transformative potential. For businesses, the…

Sep 29, 2023

From the Industrial Revolution to AI: The Socioeconomic Shifts We Must Prepare For

AI represents more than the next industrial transformation. It is reshaping the very framework through which humanity manages technological disruption …

Sep 17, 2023

AI and Ethics: Navigating the Future with Lessons from the Past

In the rapidly evolving world of technology, Artificial Intelligence (AI) stands out as a force that brings both transformative potential and ethical…

Aug 17, 2020

If AI Can Find Potentially Hazardous Asteroids, What Else Can It Do?

Whilst preparing for the ROAI Mastermind, I stumbled upon a fascinating piece of news: an AI had discovered a potentially hazardous asteroid.

Entrepreneurship
May 1, 2025

The Art of the Pivot: Navigating Change Like a Pro

Most entrepreneurs don't have a marketing problem. They have a clarity and courage problem.

Jan 1, 2020

The Day I Didn't Become a Billionaire

I once pitched Mohammed bin Rashid Al Maktoum — one of the wealthiest individuals on the planet. I prepared for months. Protocol training. A working demo…

Dec 13, 2019

2020: Dare to Dream Big?

One of the most fulfilling parts of my role as an executive coach is helping clients pursue their most ambitious goals. I get to work with people who are…

Dec 13, 2019

Who Needs Customers Anyway?

One day in the office, we decided to have an "all hands" meeting … we brought in the obligatory coffee and cake and asked one simple question of everyone…

Jan 2, 2020

How You Can Guarantee Success

A skilled salesman named Bob once delivered me an impressive pitch. It was well-researched, confidently delivered, and made a genuinely compelling case. I…

Jan 3, 2020

Gain 25 New Skills in 2020

One of the most fulfilling parts of my role as an executive coach is helping clients realise their dreams and execute on them. It rings true for me as…

Mar 19, 2020

There Is Always an Option C

My wife Liz and I disagreed about our daughter Olivia's future. She had one view. I had another. Both positions were reasonable — grounded in genuine…

Mar 19, 2020

The Power of Your Origin Story

Every superhero earns their credibility through an origin story. Before Captain America becomes a hero, we see he was once vulnerable — a small…

Oct 8, 2023

Proud or Rich Launches on NBC

One of the year's highlights involved launching Proud or Rich on NBC in Tampa. Two years of writing and editing, plus weeks of practice, culminated in a…

Mar 23, 2026

The System That Made Me Free

I ran my business from a beach in Mexico last month. Empty inbox. Zero backlog. The business didn't pause — it ran. Lead follow-ups went out. Content…

Leadership & Mindset
Feb 10, 2020

The Relationship Between an Entrepreneur and Fear

Fear doesn't go away when you succeed. It changes shape. The founders who win learn to have a productive relationship with it.

Mar 1, 2025

Yesterday It Finally Clicked for Me

Yesterday, it finally clicked.

Jan 7, 2020

Feeling Overwhelmed? You're Not Alone.

Over 20% of people experience chronic overwhelm. That's not a fringe phenomenon — it's one of the most common experiences of modern professional life. And…

Dec 27, 2019

Get Comfortable With Your Weaknesses

One of the hardest things I do as a leader is terminate employees. Not because I don't understand the business case — I do. But because I carry weight…

Dec 26, 2019

Look Inward Before Blaming Outward

I want to invite you to reflect: what have you recently blamed on someone or something else? And what could you do differently if you owned that…

Dec 4, 2019

Do You Schedule Thinking Time?

Most professionals have become extraordinarily skilled at staying busy. Managing to-do lists. Chasing inbox zero. Moving from meeting to meeting with a…

Feb 12, 2020

It's All About Mentality

Throughout your life, there is really only one key skill you need to master. Whilst others are deep in the details, I'd recommend you double down on…

Feb 11, 2020

What's Your Moral Compass?

I once knew a successful CEO who, earlier on in his career had an interesting altercation that I've always remembered and serves as validation of a much…

Mar 19, 2020

Tie Your Shoelaces and Cross the Line

Failure is always an option and if you've read anything that I've ever posted you'll know it's an option that I'm more than comfortable with … with 2…

Mar 19, 2020

5 Ways to Find Your Mojo

Motivation isn't magic. It's movement, music, and making the next damn move.

30-Second Lessons
Mar 24, 2020

The 30-Second Lesson: Pivot, Plan & Perform

The road has changed. Those who adapt fastest will own the highway.

Mar 22, 2020

The 30-Second Lesson: The Power of Brand

Most people think of brand as a visual identity exercise. The logo. The colour palette. The font choice. And while those things matter, they are the…

Personal
Jun 6, 2025

A Letter to My Children, Olivia & Sam

"Honestly, I'm terrified." The letter Peter wrote the weekend PSI was born.

Mar 23, 2026

Journal Entry: June 26, 2035

I'm writing this to you — whoever you are, whatever year you're reading it — from a vantage point that felt, not long ago, completely unimaginable.

Jan 1, 2020

The Day I Didn't Become a Billionaire

I once pitched Mohammed bin Rashid Al Maktoum — one of the wealthiest individuals on the planet. I prepared for months. Protocol training. A working demo…

Jan 4, 2020

Contribution is Key to Growth

I was asked recently to speak more about what I give back vs how much I make … in the spirit of living a life that can hopefully inspire people to hold…