Deep Dives · Free · Every Other Tuesday · Live

Leave every session knowing what to do with AI next.

Live, every other Tuesday with Pete. One fundamental, one use case. No noise — just the thing worth knowing and exactly what to do with it.

Jul
21
Coming Soon
The AI Models — which to use, and when
A tour of today's AI models — what each one actually does best, and exactly which one to reach for depending on the job.
Tuesday · 21 July

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Recent sessions

A sample of what we've covered

Every session is the same format. One thing that's shifting how AI gets used. The concept behind it. A real use case you can apply.

Session
The Claude Chrome Extension
Fundamental: How browser-native AI agents actually work
Use case: A real workflow you can use straight after
Session
What image model to use and when
Fundamental: How to evaluate image model capabilities
Use case: Choosing the right model for your creative or business workflow
Session
Claude vs Claude Cowork — what's the difference?
Fundamental: Understanding AI collaboration modes
Use case: Working with AI as a genuine thinking partner
Session
ChatGPT-5 is here — what you need to know
Fundamental: The shifting AI capability landscape
Use case: When to switch tools, and why it matters
Session
Produce your landing page in 30 minutes
Fundamental: AI-assisted design and copywriting
Use case: Rapid-prototyping a real page from brief to live

Every other Tuesday.
One thing that actually moves the needle.

We go live for 45 minutes. Pete picks one topic — something that's genuinely shifting the way operators, marketers, and founders use AI — and breaks it into the concept and the real-world application.

No 90-slide decks. No list of 47 tools. One fundamental you'll actually remember. One use case you can apply by Thursday.

"Most AI content tells you what exists. This tells you what to do."

Your host
Pete Swain

Pete Swain

Day 2 of ChatGPT — and every day since. Pete has spent 30 years building businesses and coaching founders, and has been running one of the longest-standing AI communities on the planet. 2,800+ founders have come through PSI. He's delivered 1,400+ projects for companies including Apple, Google, and Microsoft.

This is where he brings the stuff that's actually moving the needle — live, every other Tuesday, for free.

2,800+founders coached
30 yrsbuilding businesses
1,400+projects delivered
From the community

What people say after showing up

I've watched a lot of AI content and walked away confused. This was 45 minutes and I left with one thing I actually used the next morning.

Sarah M. Marketing Director

Pete finds the signal in a very noisy space. The fundamental + use case format means I always know what to do with what I just learned.

James K. Founder

I've been in AI communities that feel like chaos. This is the opposite — one thing, clearly explained, with a practical application. I show up every time.

Rachel T. Operations Manager
Common questions

Before you sign up

Is it really free?

Yes. No credit card, no upsell during the session. Pete occasionally launches programs separately — but the Tuesday sessions themselves are always free.

Do I need to already know AI?

No — that's the point. Pete doesn't teach code. He teaches how to get AI doing real, practical work. If you can use a browser, you can follow along.

What if I can't make it live?

Register anyway. You'll be on the list for all future sessions, and we'll send a reminder before each one. Showing up live is better — you can ask questions in real time — but the invite is yours to keep.

How long are the sessions?

About 45 minutes. Starts on time, ends on time. One topic, covered properly, with a use case you can apply the same day.

Free · Every Other Tuesday · Live

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