A book in progress. You're early.

Welcome to the New Game.

The AI survival handbook your competitors will wish you hadn't read. It's not finished yet — and that's exactly why I want you to read it.

Drop your name, email and cell. I'll send you the link.

Got it — check your inbox and your phone. Chapter one is on its way.
Welcome to the New Game — book cover by Peter Swain
Why I'm asking

I refuse to publish a book built slow, in private.

I've spent the last year watching good operators — the ones who did the work, ran the numbers twice, built the thing properly — get pinned to the floor by the exact habits that used to save them. AI changed the game. Not tweaked it. Changed it, the way electricity changed it.

So I wrote the new rules down.

But I refuse to publish a book about moving fast that was built slow, in private, with nobody pressure-testing it. That's the old game. This book gets stress-tested the same way it tells you to run your business: real feedback, from real operators, before the ink dries.

That's you. Read chapter one. Tell me where it lands and where it loses you. Brutal is fine. Brutal is the point.

What's in it for you

What's in it for you.

Chapter one, now.

The Map Is Already Obsolete — why your five-year plan keeps dying and why that was never your fault. Twenty minutes, no fluff.

Zero tool lists.

No prompts, no workflow diagrams, no framework with a trademark. Those go stale in a quarter. This is the layer underneath — the stuff that doesn't move.

First in line.

You'll get the rest of the book before anyone else, as it's finished.

A say in the final cut.

Your feedback shapes what ships. If a page doesn't survive contact with real operators, it doesn't survive.

New game. New rules.

Twelve of them.

01

The Map Is Already Obsolete

The five-year plan didn't fail from bad planning. It assumed ground that no longer holds still.

02

Knowledge Is Near-Valueless

AI made knowing cheap. The edge moved to how fast you turn knowing into done.

03

When Everyone's Fast, What's Left?

Trust, character, community — the three things no tool can counterfeit.

04

Lock In on the Customer

The one coordinate in your market that doesn't move.

05

Values Aren't Vibes

Turn values from wall art into filters that make the 11pm call for you.

06

First Principles Beat Borrowed Maps

Borrowed maps break first when the terrain shifts. Reason from your own ground.

07

Judgment Is the One Thing AI Can't Do

It executes. You decide. Guard the deciding.

08

Say What You Do

Your word, kept when it's expensive. The load-bearing wall.

09

The Cost of Waiting Compounds

Every quarter you delay costs more than the last — on a curve, not a line.

10

Build the Team

So the business stops moving at the speed of your calendar.

11

Recalibrate, Don't Panic

The night the rules change again — and the practice that gets you through it.

12

Welcome to the New Game

What your business looks like running on judgment instead of forecasts.

Read it before your competitors do

Chapter one is already in my outbox.

Chapter one is sitting in my outbox with your name on it. Email and cell below, and it's yours. All I ask in return: tell me the truth about it.

Got it — check your inbox and your phone. Chapter one is on its way.

Your details go to me, not a marketing machine. First you'll get the chapter — then me, asking what you thought.

Not waiting on the book?

Ready to get started with AI that actually works?

Choose your path — the programs already doing for founders what this book is teaching you to do for yourself.

1,400+
Products — Apple, Google, Microsoft
8-fig
Companies built
2,800+
Founders in the PSI community
30yr
At the frontier
Choose your path →