Your Best Selling Book in a Weekend

Stop dreaming about your book. Build the one that builds your business — in four days.

Four days. Four hours live with Pete. A finished book asset — written in your voice, for your ideal customer, backed by research. $997.

Save my seat — $997 →

Fri 4 – Mon 7 September · live with Pete

As seen in

Forbes·WIRED·Fast Company·Bloomberg·The Guardian·BBC· Forbes·WIRED·Fast Company·Bloomberg·The Guardian·BBC·

212

Bestsellers made — and we're going to show you how

2,800+

Founders through the PSI community

30 Years

At the frontier — building, writing, and teaching this exact process

The reframe

This is not THE book. And that's exactly why it works.

Not the memoir. Not the magnum opus you've been "about to start" for five years. That book keeps you waiting — because it has to be perfect. It's still waiting.

This is the other book. The one that works for you. The single best point of prestige and lead magnet a founder can own.

A book written to convert and attract your ideal audience. It opens doors before you knock. It closes sales conversations before they start. It feeds your list every single day, whether you're online or not.

Once you've built this one in four days, you'll own the system that makes THE book easy.

You don't need the memoir to grow your business. You need the book that's working for it — starting this week.

What you walk out with

Six finished assets. Nothing left on a to-do list.

A book cover

Designed and ready — not a placeholder, not a "we'll get to it later."

A title

Sharp, tested against your ideal customer — not the first idea you had on the drive in.

A thesis

The single idea the whole book proves — the thing your buyer remembers after they close it.

The chapters — written

Not outlined. Not "80% there." Written, in your voice, by the end of the weekend.

A landing page

Live and collecting waitlist signups the moment you finish — your book already has an audience forming.

A chapter-one flipbook

An HTML flipbook of your first chapter, delivered automatically to everyone who joins your waitlist.

All of it in your voice. All of it aimed at your ideal customer. All of it research-backed. Nothing left on a to-do list.

How it works

Teach, do, teach, do. Four days, start to finished.

Friday · 2 hrs live

Teach → do

Ideal customer, thesis, title, structure — locked, live, with Pete.

Saturday

Supported build day

Chapters written with the PSI process — team and Pete in the community with you.

VIP: 1-hr office hours with Pete.

Sunday

Supported build day

Chapters finished. Cover and landing page built.

Monday · 2 hrs live

Teach → do

Assembly and launch — flipbook live, waitlist collecting.

212 bestsellers

We've made 212 bestsellers. We're going to show you exactly how.

Pete's own bestselling books were built with this exact process — not a theory borrowed from a publishing course, a method proven on his own name first.

The weekend doesn't do it FOR you. It installs the capability — so the next book, and the one after that, is easy.

You leave with a finished asset and the system that made it. That's the actual product.

Bestsellers made212
Founders through PSI2,800+
At the frontier30 years
Retained byGoogle · Microsoft · Apple

Why a book

The conversion logic nobody explains.

Prestige

Author status, every room, every conversation.

"I wrote a book on this" changes how a sales conversation starts. It's the fastest credibility shortcut a founder can buy — and you're the one who wrote it.

Leads

The flipbook feeds the waitlist. The waitlist feeds your list.

Your chapter-one flipbook goes out automatically to everyone who signs up — a lead magnet that's already working before the book is even finished.

Positioning

Written for your buyer, filters in exactly the right ones.

A book written FOR your ideal customer does the qualifying for you — the wrong people self-select out, the right ones lean in.

Proof

Real results from real founders who did the work.

"Peter Swain's programs transformed my business. In six months I grew my revenue by 200%, scaled client intake, created 5 new products, and I'm on track to hit $1M in 18 months."

Chris Hunsicker · President, Hunsicker Coaching International

★★★★★

"Created a custom GPT, embedded a 5-question lead magnet, collected emails, and gave away my book. Reached 10,000 people while automating lead generation."

Lisa Lieberman · Founder, Fine to FAB

★★★★★

"Peter has a unique approach to life with AI, one that speaks to my heart, my business, and my purpose."

Steve Arneson · CEO & Founder, Synergy Mastermind

★★★★★

The right room

This room has a type. Make sure you're it.

This is right for you if…

→You're a founder, coach, consultant, or expert who needs authority and leads
→You've been "about to write a book" for longer than you'd like to admit
→You want a finished asset, not another outline
→You're willing to show up Friday, do the weekend work, and finish Monday

This isn't for you if…

·You're writing the memoir or the magnum opus — that's a different book
·You're a perfectionist waiting for the muse
·You won't do the weekend work
·You want someone to write it for you

The guarantee

Full refund, no risk, right up until Friday.

Full refund any time before your cohort's Friday session begins.

After the Friday session, no refunds — because by then you'll have half a book. It doesn't make sense to refund something that's already half-built.

Full refund before Friday · Zero risk to decide

Straight answers

The questions you're already asking.

Is this THE book I've always wanted to write?

No. It's the book that grows your business. You'll leave with the system to write any book after.

I'm not a writer.

The process writes in your voice; that's the point of the method. If you can talk about your business, you can build this book.

How much time do I need?

4 hours live (Fri + Mon) plus weekend working sessions at your own pace, fully supported.

What if I can't make September?

There's a December cohort. Email team@peterswain.com and we'll make sure you get first notice when doors open.

Is it research-backed?

Yes. The book is built on research into your market and ideal customer, not guesswork.

What's VIP?

Extra time with Pete: 30 minutes early access before both live sessions plus a 1-hour Saturday office hours. Offered after you secure your seat.

Fri 4 – Mon 7 September

Your book is four days away. Is your seat in?

$997. A book cover, title, thesis, written chapters, a waitlist landing page, and a chapter-one flipbook — all in your voice, for your ideal customer, research-backed. Full refund any time before Friday's session.

Save my seat — $997 →

Questions first? team@peterswain.com