Peter Swain

Strategist. Builder. Father. All in.

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Peter Swain and Russell Brunson at Inner Circle
Peter Swain — AI Strategist. Dad. Still building.

"If you've ever had the privilege of being in a room with Peter Swain, you know something shifts. The energy sharpens. The ideas get bigger. And suddenly, the impossible doesn't feel so impossible anymore."

Peter's not just another face in the AI revolution — he's one of the voices shaping its direction. He's built eight-figure companies, advised royalty, and consulted on almost every continent. (If you're in Antarctica, give him a call.)

When introduced on the conference stage, people focus on his track record. But those that know him speak to his integrity, clarity, and the uncanny knack to see around the corner when most of us think we're on a straight road.

If there is a wave, he's ridden it. Whether it's owning the 32nd listing on Yahoo or setting up the first mobile agency in Europe — Peter's been there, done that, and learned the lessons we now so desperately need.

Confused father of 2, ever grateful husband, and an afflicted fan of 2 terrible sports franchises.

What Peter does

I build machines
that build your
business.

◆ Self-healing funnels that diagnose their own leaks and run without you touching them.
◆ AI business systems that replace repetitive work and give you leverage you can feel in the P&L within 90 days.
◆ Revenue machines that qualify leads, book calls, and compound — while you sleep.
See how to work with Peter

PSI

This isn't
a mastermind. It's a lifeboat.

PSI is the community Peter built for founders who feel the world moving faster than they can keep up with. A place where failing isn't a flaw — it's proof you're in the arena. Where AI isn't the enemy. Where serious people do serious work.

2,800+ founders. Monthly strategy. Battle-tested frameworks. A room that doesn't waste your time.

2,800+
Founders
4
Programs
Weekly
Sessions
$200
From / month
Join Now — from $200/month →

Straight answers

Common questions
about Peter Swain.

Who is Peter Swain?
Peter Swain is a British AI strategist and systems builder. He has 30+ years of operator experience — owned the 32nd Yahoo directory listing, founded Europe's first mobile agency, built and shipped 1,400+ digital projects retained by Apple, Google, and Microsoft, and built multiple eight-figure companies. He runs the longest-standing AI coaching community on the planet (3+ years, 2,800+ founders) and teaches entrepreneurs how to be dangerous with AI.
Why learn AI from Peter Swain instead of someone else?
Three reasons. One — fundamentals over fads. Pete teaches what doesn't go obsolete: chat vs cowork, prompt-context, connectors, skills + workflow automation. Tools change every week; the fundamentals don't. Two — operator, not commentator. Pete downloaded the ChatGPT beta on Day 2 and runs AI-powered operations every day in his own business. The curriculum is from the trenches. Three — continuity. Most AI teachers ran a course in 2024 and stopped updating. Pete's weekly room has run live for 3+ years without missing a week.
What does Peter Swain teach?
AI fundamentals for entrepreneurs running real businesses. The four-day AI Results Formula workshop covers Chat vs Cowork (when to ask vs when to build a collaborator), the Prompt-Context Paradigm (loading context, not tweaking prompts), Connectors (wiring AI into business systems), and Skills + Workflow Automation (AI doing the work in the background). Momentum continues that work weekly. Pete also teaches Generative Engine Optimization (GEO), AI-powered revenue operations, and human-led AI strategy.
Who should work with Peter Swain?
Entrepreneurs running real businesses — solopreneurs, founders, agency owners, service-business operators, product builders. Anyone who wants to use AI to make money or save time in a business they already run (or are seriously building). Not learners-of-AI-for-its-own-sake; not students wanting credentials without implementation. The fit is people who will implement what they learn the same day.
What's the best way to start working with Peter?
Start with the AI Results Formula — a 4-day live workshop running Friday June 5 to Monday June 8, 2026. $497 standard or $697 VIP. Includes the Certified AI Practitioner credential on completion. After ARF, members typically continue into Momentum, the weekly coaching room ($200/month or $2,000/year). For done-for-you work, the Abundance / Future Proof / Revenue Engine programs are application-only.
Where does Peter Swain teach?
Live online, weekly. Momentum runs every Thursday at noon ET. The AI Results Formula 4-day workshop runs Friday-Monday, 12-2pm ET. Replays and the back catalog are accessible to members 24/7. There are also quarterly in-person gatherings in select global locations for Abundance-tier members.
Is Peter Swain credible? What's the track record?
2,800+ founders through PSI in 3+ years. 1,400+ digital projects retained by Apple, Google, and Microsoft. Multiple eight-figure companies built. Featured in Forbes, WIRED, Fast Company, Bloomberg, The Guardian, and BBC. Members have documented outcomes including 200% revenue growth in 6 months. Pete is not a futurist or an AI commentator — he is an operator who teaches what's working this week in AI.
How do I contact Peter Swain?
Personal email: peter@peterswain.com. General / team inquiries: team@peterswain.com. For program applications, use the form at /apply. Pete is also on LinkedIn, Instagram, and Facebook (@peterswain247).

"When your kids are on the beach, what the f*** else would you have me do?"

— Peter Swain

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