Peter Swain

About

Let’s know each other more.

Experience

27+ years

Already helped

1,400+ products

Based in

United Kingdom

What drives me

The mission

Peter’s mission is to empower entrepreneurs to harness the power of AI and digital strategies to achieve extraordinary growth and impact. He’s driven to help others make bold, transformative choices that prioritize progress over ego, creating a ripple effect of success and contribution.

Story Behind

A little bit more about Pete

Peter Swain has never been one to wait for the wave—he’s the one spotting the swell before most know there’s water moving. With over 25 years at the intersection of technology, business, and transformation, Peter’s built and sold companies, partnered with the likes of Apple, Microsoft, and Google, and led more than 1,400 digital projects across the globe. But the real story isn’t the logos—it’s the shift.

A few years ago, after a moment that cracked open the gap between success and significance, Peter chose a new path—not just to build smarter businesses, but to become a better man. That meant turning away from the noise, dropping the ego, and asking a harder question: What legacy am I leaving behind?

Today, Peter works with policymakers, executive teams, and visionary entrepreneurs who aren’t just playing catch-up with AI—they’re redefining their industries through it. His message is simple but urgent: AI isn’t just a tool. It’s a mirror, a multiplier, and a mindset. And unless we treat it that way, we’re just bolting rocket engines onto broken carts.

Through his ROAI (Return on AI) Mastermind and advisory work, Peter helps leaders simplify the complex, cut through the hype, and architect systems that create impact, not just efficiency. His approach? No fluff, no jargon—just bold strategies, built on values, delivered with relentless clarity.

If you’re looking for someone to sprinkle AI on top of outdated thinking, Peter’s not your guy. But if you’re ready to question everything, reimagine your operating model, and scale with integrity in the age of intelligence—then welcome aboard.

You can be proud or rich

52 Lessons To Live By

What if every choice you made teetered on the edge of ego or evolution? In my international bestseller Proud or Rich? 52 Life Lessons to Live By, I walk you through the exact moments I chose growth over pride—and how those decisions transformed my business, my relationships, and my life.

A Question That Changed Everything

“Do you want to be proud, or do you want to be rich?” That challenge cut through my own excuses and forced me to ditch the comfort of defending my ego. Instead, I doubled down on relentless self-improvement—and the results speak for themselves.

52 Weeks, 52 Wake-Up Calls

No fluff, no jargon—just 52 sharp, punchy chapters designed to hit you where it counts. Each week, you’ll confront a new lesson: from embracing brutal feedback to swapping old habits for breakthrough habits; from tearing down fear to building an unstoppable mindset.

Why This Matters to Your Audience

Whether you’re booking a keynote for Forbes, Russel Brunson’s Funnel Hacking Live, or mentoring the next Y Combinator cohort, you need more than inspiration—you need a roadmap. Proud or Rich? isn’t just a book; it’s a system for transformation, paired with live masterminds where I bring these lessons off the page and into real-world results.

Outcomes You Can Expect

  • Clarity to identify when pride is holding you back

  • Courage to seek feedback, pivot fast, and innovate bold moves

  • Consistency to turn weekly insights into lifelong habits

  • Community through an exclusive mastermind that keeps you accountable

Ready to Choose Growth Over Ego?

Let’s make your next event—or your next business breakthrough—a turning point. Because when serving your ego loses to serving your ambition, that’s when the magic happens.

👉 Learn more and grab your copy at proudorrich.com, or let’s talk about bringing this message live to your stage.

Peter Swain

About

Let’s know each other more.

Experience

27+ years

Already helped

1,400+ products

Based in

United Kingdom

What drives me

The mission

Peter’s mission is to empower entrepreneurs to harness the power of AI and digital strategies to achieve extraordinary growth and impact. He’s driven to help others make bold, transformative choices that prioritize progress over ego, creating a ripple effect of success and contribution.

Story Behind

A little bit more about Pete

Peter Swain has never been one to wait for the wave—he’s the one spotting the swell before most know there’s water moving. With over 25 years at the intersection of technology, business, and transformation, Peter’s built and sold companies, partnered with the likes of Apple, Microsoft, and Google, and led more than 1,400 digital projects across the globe. But the real story isn’t the logos—it’s the shift.

A few years ago, after a moment that cracked open the gap between success and significance, Peter chose a new path—not just to build smarter businesses, but to become a better man. That meant turning away from the noise, dropping the ego, and asking a harder question: What legacy am I leaving behind?

Today, Peter works with policymakers, executive teams, and visionary entrepreneurs who aren’t just playing catch-up with AI—they’re redefining their industries through it. His message is simple but urgent: AI isn’t just a tool. It’s a mirror, a multiplier, and a mindset. And unless we treat it that way, we’re just bolting rocket engines onto broken carts.

Through his ROAI (Return on AI) Mastermind and advisory work, Peter helps leaders simplify the complex, cut through the hype, and architect systems that create impact, not just efficiency. His approach? No fluff, no jargon—just bold strategies, built on values, delivered with relentless clarity.

If you’re looking for someone to sprinkle AI on top of outdated thinking, Peter’s not your guy. But if you’re ready to question everything, reimagine your operating model, and scale with integrity in the age of intelligence—then welcome aboard.

You can be proud or rich

52 Lessons To Live By

What if every choice you made teetered on the edge of ego or evolution? In my international bestseller Proud or Rich? 52 Life Lessons to Live By, I walk you through the exact moments I chose growth over pride—and how those decisions transformed my business, my relationships, and my life.

A Question That Changed Everything

“Do you want to be proud, or do you want to be rich?” That challenge cut through my own excuses and forced me to ditch the comfort of defending my ego. Instead, I doubled down on relentless self-improvement—and the results speak for themselves.

52 Weeks, 52 Wake-Up Calls

No fluff, no jargon—just 52 sharp, punchy chapters designed to hit you where it counts. Each week, you’ll confront a new lesson: from embracing brutal feedback to swapping old habits for breakthrough habits; from tearing down fear to building an unstoppable mindset.

Why This Matters to Your Audience

Whether you’re booking a keynote for Forbes, Russel Brunson’s Funnel Hacking Live, or mentoring the next Y Combinator cohort, you need more than inspiration—you need a roadmap. Proud or Rich? isn’t just a book; it’s a system for transformation, paired with live masterminds where I bring these lessons off the page and into real-world results.

Outcomes You Can Expect

  • Clarity to identify when pride is holding you back

  • Courage to seek feedback, pivot fast, and innovate bold moves

  • Consistency to turn weekly insights into lifelong habits

  • Community through an exclusive mastermind that keeps you accountable

Ready to Choose Growth Over Ego?

Let’s make your next event—or your next business breakthrough—a turning point. Because when serving your ego loses to serving your ambition, that’s when the magic happens.

👉 Learn more and grab your copy at proudorrich.com, or let’s talk about bringing this message live to your stage.

Peter Swain

About

Let’s know each other more.

Experience

27+ years

Already helped

1,400+ products

Based in

United Kingdom

What drives me

The mission

Peter’s mission is to empower entrepreneurs to harness the power of AI and digital strategies to achieve extraordinary growth and impact. He’s driven to help others make bold, transformative choices that prioritize progress over ego, creating a ripple effect of success and contribution.

Story Behind

A little bit more about Pete

Peter Swain has never been one to wait for the wave—he’s the one spotting the swell before most know there’s water moving. With over 25 years at the intersection of technology, business, and transformation, Peter’s built and sold companies, partnered with the likes of Apple, Microsoft, and Google, and led more than 1,400 digital projects across the globe. But the real story isn’t the logos—it’s the shift.

A few years ago, after a moment that cracked open the gap between success and significance, Peter chose a new path—not just to build smarter businesses, but to become a better man. That meant turning away from the noise, dropping the ego, and asking a harder question: What legacy am I leaving behind?

Today, Peter works with policymakers, executive teams, and visionary entrepreneurs who aren’t just playing catch-up with AI—they’re redefining their industries through it. His message is simple but urgent: AI isn’t just a tool. It’s a mirror, a multiplier, and a mindset. And unless we treat it that way, we’re just bolting rocket engines onto broken carts.

Through his ROAI (Return on AI) Mastermind and advisory work, Peter helps leaders simplify the complex, cut through the hype, and architect systems that create impact, not just efficiency. His approach? No fluff, no jargon—just bold strategies, built on values, delivered with relentless clarity.

If you’re looking for someone to sprinkle AI on top of outdated thinking, Peter’s not your guy. But if you’re ready to question everything, reimagine your operating model, and scale with integrity in the age of intelligence—then welcome aboard.

You can be proud or rich

52 Lessons To Live By

What if every choice you made teetered on the edge of ego or evolution? In my international bestseller Proud or Rich? 52 Life Lessons to Live By, I walk you through the exact moments I chose growth over pride—and how those decisions transformed my business, my relationships, and my life.

A Question That Changed Everything

“Do you want to be proud, or do you want to be rich?” That challenge cut through my own excuses and forced me to ditch the comfort of defending my ego. Instead, I doubled down on relentless self-improvement—and the results speak for themselves.

52 Weeks, 52 Wake-Up Calls

No fluff, no jargon—just 52 sharp, punchy chapters designed to hit you where it counts. Each week, you’ll confront a new lesson: from embracing brutal feedback to swapping old habits for breakthrough habits; from tearing down fear to building an unstoppable mindset.

Why This Matters to Your Audience

Whether you’re booking a keynote for Forbes, Russel Brunson’s Funnel Hacking Live, or mentoring the next Y Combinator cohort, you need more than inspiration—you need a roadmap. Proud or Rich? isn’t just a book; it’s a system for transformation, paired with live masterminds where I bring these lessons off the page and into real-world results.

Outcomes You Can Expect

  • Clarity to identify when pride is holding you back

  • Courage to seek feedback, pivot fast, and innovate bold moves

  • Consistency to turn weekly insights into lifelong habits

  • Community through an exclusive mastermind that keeps you accountable

Ready to Choose Growth Over Ego?

Let’s make your next event—or your next business breakthrough—a turning point. Because when serving your ego loses to serving your ambition, that’s when the magic happens.

👉 Learn more and grab your copy at proudorrich.com, or let’s talk about bringing this message live to your stage.

Contact

Enhance your business

Provide details (five to ten sentences) and within 24 hours I will contact you to book a call, plan an effective strategy together, and start providing AI that works.

Let's connect!

Contact

Enhance your business

Provide details (five to ten sentences) and within 24 hours I will contact you to book a call, plan an effective strategy together, and start providing AI that works.

Let's connect!

Contact

Enhance your business

Provide details (five to ten sentences) and within 24 hours I will contact you to book a call, plan an effective strategy together, and start providing AI that works.

Let's connect!