AI Strategist · Systems Builder · Human-Led Future

We're walking into
an AI first world..
are you ready?

We help purpose-driven entrepreneurs integrate AI without losing their humanity — and build ventures that define the next decade.

Join Now →

As seen in

Forbes· WIRED· Fast Company· The Guardian· BLOOMBERG· Inc.· TechCrunch· Entrepreneur· HBR· BBC· Forbes· WIRED· Fast Company· The Guardian· BLOOMBERG· Inc.· TechCrunch· Entrepreneur· HBR· BBC·

Coming Soon

The AI SurvivalHandbook

Peter Swain

Coming Soon

The book is
almost here.

Peter is writing the definitive playbook for founders navigating what comes next. Be the first to know when it lands — and get early access before anyone else.

Follow Peter for updates:

Peter & Liz Swain

About Peter Swain

We've ridden every
major wave.
AI is the biggest.

We owned the 32nd Yahoo listing and built Europe's first mobile agency. We've launched 1,400+ products retained by Apple, Google, and Microsoft. We've built eight-figure companies and advised royalty across continents.

Thirty years at the frontier teaches you to tell the difference between noise and signal. AI is signal. The entrepreneurs who integrate it with humanity and intention will dominate the coming decades.

We're here to help you be one of them.

Real results from
real founders.

These aren't curated highlights. They're typical outcomes for founders who commit to the process and do the work.

★★★★★

200%

"Peter Swain's programs transformed my business. In six months I grew my revenue by 200%, scaled client intake, created 5 new products, and I'm on track to hit $1M in 18 months."

Chris Hunsicker

President, Hunsicker Coaching International

★★★★★

"The front desk staff stopped scrolling and started selling. This opened up a new opportunity for us — Huge win!"

Susan Santsche

Creator, Clear 2 Perfection

"Mind-Blown by the Process. It's absolutely a mind-blowing process. The stuff I'm getting back is so nuanced."

Kevin Howe

Fundraising Expert, Contributor Rewards, LLC

"Fired one VA, posted new jobs, and we are automating everything we can. Major scaling in motion."

Michael Pearson

President, Ashdon Property Management

10,000

"Created a custom GPT, embedded a 5-question lead magnet, collected emails, and gave away my book. Reached 10,000 people while automating lead generation."

Lisa Lieberman

Founder, Fine to FAB

★★★★★

"Peter has a unique approach to life with AI, one that speaks to my heart, my business, and my purpose."

Steve Arneson

CEO & Founder, Synergy Mastermind

How We Work Together

Clubhouse

Watch Pete cook, live every week. What's interesting in AI right now. $79/month.

Momentum

The vault, Monthly "How To" courses, and group office hours. $200/month.

III

Abundance

The Traffic, Leads & Sales curriculum applied to your business. $2,000/month.

Speaking

Keynotes combining 30 years of frontier storytelling with practical AI strategy. Rooms leave changed.

Live · Fri 7 & Mon 10 August

Stop working with AI.
Start getting AI to do the work for you.

Win back your time with your own agentic AI Chief of Staff. A pre-event course (opens Wed 5 August) handles the technical setup, then a live weekend build with Pete (Fri 7 & Mon 10 August) makes it yours — handling the email, the calendar and the busywork. $997, one payment, no subscription.

Reserve my seat →

Course Wed 5 Aug · Live Fri 7 & Mon 10 Aug · live with Pete

Pete Swain — live with founders building AI

Fri 7 & Mon 10 August — walk out with your Hermes Chief of Staff running.

Work With Peter

Taste it. Watch it.
Learn it. Apply it.

Start free at a Deep Dive. Join Clubhouse to watch Pete build every week. Step up to Momentum when you want the vault and the courses. Apply for Abundance when you're ready to install traffic, leads and sales systems in your own business.

Explore the programs →

Free — Deep Dives every other Tuesday + the ARF Challenge monthly

Clubhouse — $79/month — watch Pete build, live every week

Momentum — $200/month — the vault, "How To" courses, office hours

Abundance — $2,000/month — Traffic, Leads & Sales, applied to your business

By the Numbers

What happens when founders
implement the strategy.

Real outcomes from real implementations across the PSI network.

85%

Of small businesses using AI see clear ROI within their first year

13 hrs

Average time saved per week per business owner — nearly 2 full working days back

20%

Average cost reduction, with payback typically in 3–6 months

$3.50

Back for every $1 invested in AI customer service — top performers see 8× returns

We're walking into an AI first world.. are you ready?

The book is almost here.

We've ridden every major wave. AI is the biggest.

Real results from real founders.

Clubhouse

Momentum

Abundance

Speaking

Stop working with AI.Start getting AI to do the work for you.

Taste it. Watch it.Learn it. Apply it.

What happens when foundersimplement the strategy.

From the Blog

OpenAI Has Your Bank Account. Do You Have Guardrails?

The First $5 Billion AI Bet of 2026

Architecture Beats Ambition Every Single Time

Ready to lead it?

We're walking into
an AI first world..
are you ready?

The book is
almost here.

We've ridden every
major wave.
AI is the biggest.

Real results from
real founders.

Stop working with AI.
Start getting AI to do the work for you.

Taste it. Watch it.
Learn it. Apply it.

What happens when founders
implement the strategy.

Ready to
lead it?