Proud or Rich

You can be proud or rich: 52 lessons to live by

International Best Seller

The book Proud or Rich? 52 Life Lessons to Live By is all about those pivotal moments where you have to choose between feeding your ego or achieving real growth—whether in business, health, relationships, or life in general. It’s a collection of lessons Peter learned, ignored, or forgot to learn, written in short, punchy chapters designed to make you stop, think, and act. The title comes from a life-changing moment when Peter was told, “Do you want to be proud, or do you want to be rich?”—a question that shaped his approach to leadership and success.

The Problem I Want To Solve

The book tackles is simple but profound: ego vs. growth. It's about those moments where your pride—defending your position, avoiding feedback, staying in your comfort zone—gets in the way of achieving real success, whether that's in business, relationships, health, or personal goals. The book challenges you to stop serving your ego and start making choices that lead to actual progress and fulfillment. It’s not just about money, it’s about choosing the bigger, better outcome over short-term validation.

Design Process

The process behind Proud or Rich? is all about simplicity and impact. Peter structured it as 52 bite-sized lessons—one for each week of the year—so readers can focus on digesting and applying one concept at a time. Each lesson is designed to challenge your thinking, push you to act, and help you choose growth over ego. It’s not just a book, it’s a system for transformation, paired with a free mastermind where Peter teaches these lessons live. Want to dive in? Check it out at proudorrich.com

Result

Clarity and action. Readers will walk away with a sharper mindset, better decision-making skills, and the ability to prioritize growth over ego in every area of life—business, relationships, health, you name it. It’s not just about reading, it’s about applying these lessons to create real, tangible progress.

Chris Hunsicker Photo

"Peter Swain’s mastermind transformed my business. In six months. I grew my revenue by 200%, raised my coaching rates, and scaled my client intake. I created five new products and am on track to hit $1M in 18 months. The ROI has been unmatched—this is the best investment I’ve ever made."

Chris Hunsicker

President

Hunsicker Coaching International

Chris Hunsicker Photo

"Peter Swain’s mastermind transformed my business. In six months. I grew my revenue by 200%, raised my coaching rates, and scaled my client intake. I created five new products and am on track to hit $1M in 18 months. The ROI has been unmatched—this is the best investment I’ve ever made."

Chris Hunsicker

President

Hunsicker Coaching International

Chris Hunsicker Photo

"Peter Swain’s mastermind transformed my business. In six months. I grew my revenue by 200%, raised my coaching rates, and scaled my client intake. I created five new products and am on track to hit $1M in 18 months. The ROI has been unmatched—this is the best investment I’ve ever made."

Chris Hunsicker

President

Hunsicker Coaching International

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Contact

Enhance your business

Provide details (five to ten sentences) and within 24 hours I will contact you to book a call, plan an effective strategy together, and start providing AI that works.

Let's connect!

Contact

Enhance your business

Provide details (five to ten sentences) and within 24 hours I will contact you to book a call, plan an effective strategy together, and start providing AI that works.

Let's connect!