Your data.
Your business.

We respect your privacy. We don't sell your data, we don't share it with sketchy third parties, and we collect only what we need to do useful work for you. This page explains what that means in plain English.

Who we are

This site (peterswain.com) is operated by Peter Swain and PSI. When this policy says "we," "us," or "our," we mean Peter Swain and the PSI team. If you have any questions about this policy or how we handle your data, email team@peterswain.com.

What we collect

We collect information in two ways: information you give us directly, and information collected automatically when you use the site.

• Information you give us — your name, email address, phone number, business details, and anything else you submit through forms (applications, contact forms, newsletter signups, program enrollments).
• Information collected automatically — your IP address, browser type, device type, pages visited, time on page, and referral source. This is standard analytics data used to understand how the site is used.
• Cookies and similar technologies — small files stored on your device that help the site function and let us measure performance.

How we use it

We use your information to:

• Respond to enquiries and applications you submit.
• Deliver the programs, content, and services you've signed up for.
• Send you newsletters, updates, and offers — only if you opted in, and you can unsubscribe at any time.
• Improve the site, our content, and our programs based on how people actually use them.
• Comply with legal obligations and protect against fraud or abuse.

Who we share it with

We don't sell your personal information. We share it only with trusted service providers who help us run our business — for example:

• Email and CRM platforms that send our newsletters and manage applications.
• Payment processors that handle program enrollments.
• Analytics providers that help us understand site traffic.
• Hosting providers that keep this site online.

These providers are bound by their own privacy obligations and may only use your data to provide services to us. We may also disclose information if required by law, or to protect our rights, safety, or property.

Cookies and tracking

We use cookies for essential site functions (like remembering preferences) and for analytics (to understand which content is working). Most browsers let you block or delete cookies through their settings — doing so may affect how parts of the site work for you.

Your rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct anything that's inaccurate.
• Ask us to delete your information (subject to legal limits).
• Opt out of marketing communications at any time.
• Object to or restrict certain uses of your data.

To exercise any of these rights, email team@peterswain.com. We'll respond within a reasonable timeframe.

Data retention

We keep your information for as long as we need it to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When it's no longer needed, we delete or anonymise it.

Data security

We use reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. No system is 100% secure, but we take it seriously and work with providers who do the same.

Children's privacy

This site isn't directed at children under 16, and we don't knowingly collect their personal information. If you believe a child has submitted information through the site, contact us and we'll remove it.

International users

We operate globally. If you're accessing the site from outside the country where our servers and providers are based, your information may be transferred, stored, and processed in another country. By using the site, you consent to that transfer.

Changes to this policy

We may update this policy from time to time. When we do, we'll change the "last updated" date below. Material changes will be flagged more prominently. Your continued use of the site after an update means you accept the new policy.

Contact us

Questions, concerns, or requests about this policy or your data — email team@peterswain.com.

Last updated: 19 April 2026