AI Results Formula · 4-Day Live Workshop

Four days. From using AI to being dangerous with AI.

A live workshop for entrepreneurs who are done dabbling. The fundamentals nobody teaches you. The skills that decide who wins the next decade.

Fri Jun 5 → Mon Jun 8
12–2pm ET · live online
Certified AI Practitioner

= 9am PT · 5pm UK · 6pm CET · Tue 2am AEST

Save my seat — $497 → Seats limited · cohort starts Friday June 5
The gap nobody talks about
99%

of entrepreneurs know they need to be using AI.

Less than 1 in 10 actually use it in their business every day. And of the ones who do — almost none use it well.

The gap between knowing AI matters and being dangerous with it is a four-day problem. Most people will never close it. The ones who do compound an advantage their competitors can't catch.

Where most stay

Dabbling.

Asking ChatGPT to write things. Getting generic output. Not sure why it doesn't quite work. Quietly assuming AI is overhyped — because theirs is.

Where we'll move you

Dangerous.

Building skills. Wiring connectors. Running workflows. Knowing exactly when to chat, when to cowork, and what context to load. Output that compounds.

Pete Swain
Who teaches it

Pete Swain. Day 2 of the ChatGPT beta — and every day since.

Three years running the longest-standing AI coaching community on the planet. Thousands of clients. Hundreds of live sessions. This is the curriculum from the trenches, distilled to its four most important fundamentals.

Day 2
ChatGPT beta · downloaded as a business decision
3+ years
Running PSI Momentum every single week
2,800+
Founders through the community
1,400+
Digital projects built · retained by Google, Microsoft, Apple
Four days to close the gap

By Monday night, you'll work differently.

Using AI. ↓ Being dangerous with AI.

Not theory. Not a webinar. A live, four-day, hands-on workshop where Pete walks you through the four fundamentals that separate people who get AI magic from people who get AI slop.

What you'll learn · 4 modules · 1 per day

The four fundamentals that change everything.

Each session is live with Pete. Two hours. Q&A included. Replays available if you can't make it.

Day 01 · Friday

Chat vs. Cowork

When to ask a question. When to build a collaborator. The single distinction that separates people who get one-shot answers from people who get compounding leverage — and how to choose the right mode for every task you face.

You'll leave withThe decision rule. Live examples. A reusable cowork frame for your own business.
Day 02 · Saturday

The Prompt-Context Paradigm

The fundamental shift most people miss: it's not the prompt that wins, it's the context. We'll teach you how to load the right context, in the right order, every time — the one skill that turns AI slop into AI magic across every tool you'll ever use.

You'll leave withThe framework. Templates. A vocabulary you can use forever.
Day 03 · Sunday

Connectors

Wiring AI to the systems you already use — email, CRM, calendar, docs, your phone. The moment your AI stops being a chat window and starts being an operator inside your business. We'll walk through the connectors that matter and the ones to skip.

You'll leave withYour first connector live. A map of what to wire up next.
Day 04 · Monday

Skills + Workflow Automation

What "skills" actually are inside AI tools, why they're the unlock, and how to turn the repeatable parts of your life into workflows that run themselves. The shift from "asking AI for help" to "AI doing the work in the background."

You'll leave withYour first three skills installed. One workflow live in your own business by end of session.
Certified AI Practitioner — issued by Peter Swain Inc, June 2026
You leave with proof

Walk out a Certified AI Practitioner.

Complete the four sessions and you receive the PSI Certified AI Practitioner credential — a permanent record of the work and a signal to clients, employers, and partners that you don't just use AI, you know how to deploy it.

Use it on LinkedIn. Drop it on your site. Hand it to a client. It says exactly what it means: this person can be trusted with AI in a real business context.

The schedule

Block the weekend. Show up. Implement.

12–2pm ET, four days in a row. Live, with Pete, with the room building together. Block lunch, show up, leave a different operator.

DAY 01

Chat vs. Cowork

Friday, June 5 · 12–2pm ET

The decision framework. Where most people lose before they start.

DAY 02

The Prompt-Context Paradigm

Saturday, June 6 · 12–2pm ET

The shift that turns slop into magic — for every tool you'll ever use.

DAY 03

Connectors

Sunday, June 7 · 12–2pm ET

Wire AI into the tools you already use. Stop copy-pasting.

DAY 04

Skills + Workflow Automation

Monday, June 8 · 12–2pm ET

Stop asking. Start building. Workflows that run themselves.

The investment

One weekend. A skill that compounds for life.

The workshop

AI Results Formula

$497one-time
  • →All 4 live sessions with Pete · 12–2pm ET
  • →Replays of every session
  • →Workbook + frameworks
  • →Certified AI Practitioner credential on completion
Save my seat — $497 →

Seats limited · cohort starts Friday June 5 · coupon codes welcome at checkout

Real results

From the same room. From the same teacher.

What people who've actually done the work with Pete say. Not curated highlights — implementation outcomes.

"Peter Swain's programs transformed my business. In six months I grew my revenue by 200%, scaled client intake, created 5 new products, and I'm on track to hit $1M in 18 months."
Chris Hunsicker · President, Hunsicker Coaching International
★★★★★
"Created a custom GPT, embedded a 5-question lead magnet, collected emails, and gave away my book. Reached 10,000 people while automating lead generation."
Lisa Lieberman · Founder, Fine to FAB
★★★★★
"Mind-blown by the process. The stuff I'm getting back is so nuanced."
Kevin Howe · Fundraising Expert, Contributor Rewards LLC
★★★★★
Straight answers

The questions you're already asking.

What if I can't make all four sessions live?
Every session is recorded and available the same day. But the people who show up live get more — direct Q&A, the energy of a building room, and accountability. Block the dates if you can.
I'm new to AI. Is this for me?
Yes — this is literally what it's built for. We start from fundamentals. You don't need to be technical. You need to be hungry and willing to implement what you learn the same day.
I already use AI every day. Will I learn anything?
If you can confidently explain when to use chat vs cowork, what skills are, how to wire connectors, and the difference between prompt and context — probably not. If any of those make you pause, this is exactly the workshop that closes the gap.
Is there a VIP option?
Yes — we'll tell you more on the next page.
What happens after the four days?
You'll have the fundamentals, the cert, and a clear picture of what comes next. If you want to keep building together, you'll be invited to PSI Momentum — our ongoing room of solopreneurs doing this every week. No pressure: ARF stands alone.
How do I get the certificate?
Attend all four sessions live, or watch all four replays within seven days of the workshop. Submit your final implementation summary on Day 4. You'll receive a signed, dated PSI Certified AI Practitioner credential by email within 48 hours of completion.
Four days · One decision

Stop dabbling. Get dangerous.

Friday June 5 → Monday June 8 · 12–2pm ET each day. Live with Pete. Four fundamentals. One credential. A skill that compounds for life.

Save my seat — $497 →

Questions? team@peterswain.com